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Scented masterbatches

Scentmaster is a high-performance scented masterbatch technology that brings premium fragrances, flavours and odour-masking capabilities directly into your materials. By incorporating fragrance additives at the masterbatch stage, Scentmaster enables long-lasting scent delivery without the need for sprays, coatings or secondary treatments that can fade quickly.

With high fragrance loading and typical addition rates of 1% or less, Scentmaster provides an efficient, cost-effective way to introduce memorable sensory characteristics into plastics, films, paper, coatings and other substrates.

Why Scentmaster?

Scent is one of the most powerful and influential sensory cues, capable of creating emotional connections, forming memories and shaping user perception. Scentmaster enables brand owners to harness this potential by embedding fragrance directly into the product, ensuring consistency, longevity and a premium sensory experience.

Whether you are enhancing your brand identity with a signature aroma, masking unwanted odours from recycled materials, creating a flavoured experience in consumer goods or simply improving product appeal, Scentmaster provides a versatile platform that delivers noticeable, long-term results.

From product designers to marketers, Scentmaster opens new creative opportunities for differentiation, customer engagement and repeat purchase value.

Scentmaster technology

Scentmaster is developed using advanced encapsulation and stabilisation systems that help protect delicate fragrance components throughout the manufacturing process. Even under high-temperature polymer processing, Scentmaster preserves the fragrance’s top, middle and base notes, allowing the finished product to maintain its sensory profile over extended periods. This technology ensures:

  • Long-lasting fragrance and flavour release
  • Strong odour-masking performance
  • Enhanced stability under demanding conditions
  • Uniform scent distribution across the final product

By embedding fragrance directly into the material matrix, Scentmaster provides a reliable, high-quality sensory experience from first use to end of life.

More information

  • Scentmaster brochure

    Request a Scentmaster brochure to find out more information on how our additive technology could add value to your scent marketing.

    Request a Brochure
  • Scentmaster Flavour TDS

    Biomaster pioneered the use of silver based antimicrobial additives and is now the recognised leader in antibacterial additive technology.

    Download
  • Scentmaster Fragrance TDS

    Biomaster pioneered the use of silver based antimicrobial additives and is now the recognised leader in antibacterial additive technology.

    Download

Find out how Scentmaster can add value and performance to your products

Get in touch today

Solutions we offer

  • Flexible Films
  • Polymers and Plastics
  • Surfaces

Addmaster case studies

View our case studies
  • Queen by Lord
    • Scentmaster
    Queen by Lord
  • NIO
    • Biomaster
    NIO
  • Electronic Temperature Instruments
    • Biomaster
    Electronic Temperature Instruments

Latest Addmaster news

Read more news
  • Addmaster and Czebe-Med Continue to Collaborate for Growth
    addmaster news
  • Addmaster and Chem-Hawk: Delivering Innovation to Australian Industry
    addmaster news
  • Addmaster Welcomes HELM as New China Distribution Partner
    addmaster news

Find out how Scentmaster can add value and performance to your products

Get in touch today