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Fragrance Masterbatch for Plastics and Films

Bring fragrance into your product with Scentmaster from Addmaster. Our scented masterbatches introduce fragrance during manufacture, helping brands create a distinctive sensory experience in suitable plastic components and films.

Choose from an existing fragrance range or discuss a bespoke scent for your product. We help you assess the material, manufacturing process and desired fragrance profile, then establish an appropriate formulation and trial approach.

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Make Fragrance Part of Your Product Design

Fragrance adds another dimension to how people experience a product. A scented handle, fragranced film or distinctive aroma can become part of the product concept alongside colour, texture and shape.

The right result starts with a clear brief. You may want a subtle fragrance noticed when packaging is opened, a scent experienced during use or a characteristic aroma associated with a particular range.

Scentmaster allows these ideas to be considered during material development. The aim is a fragrance that suits the product, its users and the conditions in which it will be stored and used.

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Choose the Right Sensory Function

Fragrance for Product Differentiation

Introduce a recognisable fragrance into a suitable material. Discuss the character and intensity you want, together with when and how the customer should experience it.

Odour-Masking and Deodorising Applications

If your objective is to address an unwanted smell, tell us about its source and when it occurs. Fragrance, sensory masking and odour adsorption work in different ways, so the approach should be selected around the problem.

An improvement in perceived smell does not establish that contaminants have been removed or that the material is suitable for its intended use.

Flavour Applications

Scentmaster also includes flavour masterbatches for appropriate product applications. These require a specific discussion about material suitability, intended contact and destination markets.

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Which Materials Can Use Scentmaster?

Scentmaster masterbatches are available for suitable film and moulding applications, including polyethylene, polypropylene, PVC and EVA.

The complete formulation matters. Resin grade, pigments, fillers, recycled content and other additives should be considered alongside the desired fragrance.

Processing conditions also influence selection. Share your manufacturing route and operating temperatures so that the proposed fragrance and carrier can be assessed for your process.

For other materials or processing routes, contact Addmaster to discuss feasibility.

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Applications for Scented Plastics and Films

Personal care products

Explore fragrance as a design feature in suitable moulded handles, accessories and other plastic components.

Bags, liners and flexible films

Consider fragranced films where scent forms part of the intended product experience, including selected waste-management applications.

Packaging and promotional products

Develop a sensory feature around the packaging or component itself. Any proposed contact with the packaged contents needs to be assessed separately.

Sensory and educational products

Discuss materials designed to introduce scent into a sensory experience, with the formulation assessed for the intended users and application.

These are starting points for development. The appropriate formulation and evaluation programme depend on the individual product.

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How Fragrance Masterbatch Is Incorporated

A fragrance masterbatch combines concentrated fragrance with a carrier material suitable for incorporation into the base polymer.

For appropriate applications, it is mixed into the material during processing so that fragrance becomes part of the manufactured component or film.

The carrier, addition rate and processing conditions should be agreed for the application. A formulation used successfully in one product should not automatically be transferred to another material or manufacturing process.

Trials allow your team to assess fragrance alongside appearance, physical properties and processing behaviour before committing to commercial production.

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From Fragrance Brief to Finished Product

Define the Experience

Describe the product, its intended users and the fragrance you have in mind. Explain whether the scent should be subtle or more noticeable, and when the customer should experience it.

A reference sample or description of the desired fragrance character can help guide the initial discussion.

Review the Material and Process

Share the polymer specification, manufacturing method, processing conditions and any existing additives. Include the finished product’s colour, surface finish and other requirements.

Trial the Proposed Formulation

Evaluate representative parts or film using an agreed formulation. Record the material and processing details so that the results can be traced to the samples produced.

Assess Fragrance Over Time

Review samples after manufacture and under relevant storage and use conditions. Include the intended packaging, because the experience on opening may differ from the fragrance perceived during subsequent use.

Agree how samples will be compared and who will assess them. Fragrance preference and perceived intensity can vary between individuals.

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Scentmaster in Practice

Lemon Fragrance in Queen by Lord Razors

Lord incorporated Scentmaster into the plastic handles of its Queen disposable razors to introduce a lemon fragrance.

The application demonstrates how scent can become part of a moulded consumer product’s design, alongside its appearance and handling characteristics.

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Frequently Asked Questions

We can discuss a bespoke fragrance brief as well as options from the existing range. Feasibility should be assessed against the material, manufacturing conditions and intended product experience.

The appropriate addition rate depends on the formulation and the required result. Addmaster can advise on a starting point for trials using your material and process information.

Fragrance retention and release depend on the formulation, product construction, packaging, storage and conditions of use. Agree the required performance early and evaluate representative samples over a relevant period.

It may be possible to improve the perceived odour, depending on the material and the source of the smell. Share representative material and feedstock information so that an appropriate approach can be discussed. Odour modification does not remove the need to establish material suitability.

It can be considered for future production of an existing design. The material and manufacturing process need to be reviewed, followed by trials to check the scented version against the product specification.

More information

  • Scentmaster brochure

    Request a Scentmaster brochure to find out more information on how our additive technology could add value to your scent marketing.

    Request a Brochure
  • Scentmaster Flavour TDS

    Biomaster pioneered the use of silver based antimicrobial additives and is now the recognised leader in antibacterial additive technology.

    Download
  • Scentmaster Fragrance TDS

    Biomaster pioneered the use of silver based antimicrobial additives and is now the recognised leader in antibacterial additive technology.

    Download

Find out how Scentmaster can add value and performance to your products

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Solutions we offer

  • Flexible Films
  • Polymers and Plastics
  • Surfaces

Addmaster case studies

View our case studies
  • Queen by Lord
    • Scentmaster
    Queen by Lord
  • OPRO
    • Biomaster
    • Scentmaster
    OPRO
  • Cedo Food Preparation
    • Biomaster
    • Verimaster
    • Scentmaster
    Cedo Food Preparation

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Find out how Scentmaster can add value and performance to your products

Get in touch today