What is Verimaster?

Verimaster is Addmaster’s covert product authentication technology. It uses additives known as security taggants: markers incorporated into a material that can be identified using an appropriate detection system.

The marker is concealed from normal visual inspection, allowing authentication functionality to become part of the manufactured product. Depending on the application, it may be incorporated into the base material or introduced through a suitable coating or treatment.

For manufacturers and brand owners, this provides an additional way to check products beyond their packaging, printed branding or accompanying paperwork. It can support investigations into suspected counterfeiting and help verify that a specified marked material has been used.

The starting point is a clear authentication question: what needs to be identified, who needs to check it and what should the result establish?

Choosing an Anti-Counterfeit Additive for Your Product

The right solution starts with what you need to verify. Authenticating a branded component, checking a marked formulation and distinguishing production batches can require different approaches.

Material and Manufacturing Process
Share the material composition, manufacturing route, processing temperatures and any pigments, fillers, coatings or finishing steps. Identify the component or layer proposed for marking and whether it will remain accessible for verification.

Appearance and Product Performance
Define the properties your product must retain, including colour, clarity, texture, strength or flexibility. Trials should assess these requirements alongside the consistency of the marker response.

Verification Requirements
Explain who will carry out checks and where: during production, at goods receipt, through distribution or when examining returned products. Include the expected condition of the item and any practical restrictions on access or equipment.

Applications for Verimaster Product Authentication

Verimaster can be considered for suitable plastics, paper, textiles, paints and coatings. The most useful application starts with a defined component and a clear reason to authenticate it.

Branded Products and Manufactured Components
Introduce a concealed marker into a selected product or component to support authenticity checks. Identify where inspection will take place and how the marked area can be accessed without unnecessary disassembly.

Packaging, Paper and Printed Materials
Explore marking within a suitable paper, plastic or coating construction. Include printing, lamination and other finishing steps when assessing detection.

Define whether the objective is to authenticate the packaging, a particular component or the product itself. A marked package does not automatically establish the authenticity of its contents.

Textiles and Garment Components
Consider suitable fabrics, labels, trims or other components as the location for an authentication marker. Selection should account for fibre composition, finishing, appearance and expected laundering or wear.

Coatings and Surface Materials
A suitable coating or manufactured surface can provide a location for a covert marker. Include decorative layers, protective finishes and expected exposure so verification reflects the complete construction.