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Verimaster Invisible Anti-Counterfeit Technology

Pioneering covert authentication built into products for invisible, lifelong brand security.

Verimaster is an invisible anti‑counterfeit additive solution, expertly integrated into materials during manufacture—available in masterbatch, liquid, or powder formats. Designed to safeguard packaging, polymers, paper, textiles, and coatings, Verimaster acts as an internal brand-security layer that remains effective for the product’s lifetime.

Verimaster’s unique additive signatures can be authenticated using our proprietary detection systems:

  • Visual detection: Instant recognition via simple visual markers
  • Electronic alerts: Triggers lights, sounds, or digital signals—fully compatible with manufacturing or retail systems
  • Laboratory testing: Advanced verification for additive combinations and custom security signatures
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Why use Verimaster?

Far more effective than a watermark or a hologram, which can be easily manipulated or imitated, Verimaster anti counterfeit technology adds a new level of protection for your brand and products.

Choose Verimaster anti counterfeit technology for your product range to protect your customers from fake goods and your profits from fraudulent activity.

  • Unlike holograms and watermarks, which are surface-level and easily replicated or removed, Verimaster additive is fully integrated into the product, making duplication virtually impossible
  • Invisible and durable: It cannot be seen and cannot be removed—lasting as long as the product itself
  • Custom security signatures: Addmaster can uniquely program detection units to recognise hundreds of proprietary Verimaster signatures tailored to clients or applications

Benefits and applications

Verimaster protects against growing global counterfeit threats—responsible for approximately 7–8% of world trade and $1.7 trillion in lost sales annually—while enhancing supply chain integrity and brand trust.

Ideal for:

  • Protecting branded goods against fakes
  • Authenticating manufacturing processes and verifying supplier compliance
  • Confirming product authenticity and validating guarantee or warranty claims

Find out how Verimaster can protect and authenticate your products

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Solutions we offer

  • Flexible Films
  • Paints & Coatings
  • Paper & Board
  • Polymers and Plastics
  • Surfaces
  • Textiles & Fabrics

Addmaster case studies

View our case studies
  • BeaconMedaes
    • Biomaster
    BeaconMedaes
  • Harfield Tableware
    • Biomaster
    Harfield Tableware
  • Composite Fibreglass Mouldings
    • Biomaster
    Composite Fibreglass Mouldings

Latest Addmaster news

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  • Addmaster and Czebe-Med Continue to Collaborate for Growth
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  • Addmaster and Chem-Hawk: Delivering Innovation to Australian Industry
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  • Addmaster Welcomes HELM as New China Distribution Partner
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Find out how Verimaster anti counterfeit technology can add value to your products

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