Mizuno China Partners with Polygiene to Launch Odour-Control Sportswear

Global sportswear brand Mizuno is in partnership with Addmaster's parent company Polygiene, targeting the rapidly growing demand for durable and high-performance activewear in the Chinese market.

Several products from Mizuno China, including sweaters, jogging bottoms and down jackets, will feature the Polygiene BiostaticTM Stays Fresh technology. The partnership launched in July will see a number of items from Mizuno China for autumn/winter 2021/22 treated with the technology.

Polygiene Biostatic Stays Fresh technology provides protection against body odours by inhibiting the growth of bacteria, stopping the oduor at the source. It therefore reduces the number of times a product needs to be washed, giving the product a longer life, saving energy, time and money.

Mizuno China, one of the major players in branded sportswear in the country, designs and creates products for a range of sports, including running, football and many indoor sports, as well as lifestyle products. The company says it opted to use Polygiene technology as it helps expand the versatility of its products.

A spokesperson for Mizuno China said: "Products treated with Polygiene Stays Fresh technology do not need to be washed so often, making the product suitable for sports and commuting at the same time. This is a clever insigh, and it enhances the consumer experience too, so we see it as a great added value to our products.

Mizuno is committed to innovate and contribute to society through the advancement of sporting goods and aims to maintain the vitality and beauty of the earth. When it comes to cooperate with other company, we have high standards and only work with those who have similar concepts as us. As the world leader in stays fresh and odour control technologies, Polygiene has always been advocating sustainability, which is vital for this cooperation.”

Ulrika Björk, CEO Polygiene adds: “We are proud to start working with Mizuno China and we see a considerable potential for growth with this iconic brand. Going forward, we are aiming to start cooperating with Mizuno in other countries on a global scale, but we take one step at a time. As we share the same focus on sustainability, we hope to spread the message of longer lasting products together with Mizuno in this region and globally”.

For more information visit www.mizuno.com.cn.

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