Biomaster in Wall Coverings at the Burj Al Arab - Addmaster

Biomaster at the Burj!

Paul Willocks
Marketing Manager (Addmaster)
Biomaster at the Burj!

Biomaster Used in Muraspec Wall Coverings at Gilt in the Burj Al Arab Hotel

In the glittering heart of Dubai, the Burj Al Arab Hotel stands as a testament to opulence and exclusivity. When the iconic hotel embarked on a transformative project to convert two existing conference rooms at Gilt (previously ‘Gold on 27’) into a dedicated social, upscale lounge destination, the challenge was clear - Create a space that mirrors the grandeur of the seven-star hotel itself.

Biomaster used in Muraspec wall covering at the Burj al Arab hotel

The Gold Standard in Design

Muraspec, a distinguished name in wallcoverings, rose to the occasion with their Lava wallcovering – a masterpiece adorned with stunning gold and white tones. The choice was no accident, it was a deliberate move to infuse the space with a sense of opulence and sophistication, celebrating the essence of the precious metal.

The ambitious project demanded not only aesthetic appeal but also a commitment to hygiene and cleanliness, especially considering the high traffic the lounge was expected to attract. Here's where Addmaster's Biomaster antimicrobial product protection played a pivotal role, adding an extra layer of assurance to the already impressive design.

The Power of Biomaster Antimicrobial Protection

In a world that increasingly values hygiene and cleanliness, Biomaster antimicrobial protection is more than just a feature, it's a commitment to creating a more hygienic environment. The Muraspec Lava wallcovering, enhanced with Biomaster technology, not only captivates with its visual allure but also assures visitors of a space where hygiene is a top priority.

The incorporation of Biomaster is a testament to the collaborative efforts of Muraspec and Addmaster, ensuring that Gilt not only meets the high standards of luxury set by the Burj Al Arab but also exceeds expectations in terms of product protection and hygiene.

Biomaster used in Muraspec wall coverings in the Burj al Arab hotel

Keane: Crafting Experiences Since 1995

Executing such a grand vision required expertise. Since 1995, Keane has been utilising insight and strategy to define, design, and deliver meaningful experiences worldwide. Their role as the designer was crucial in bringing the vision to life, contributing to the success of the project and reinforcing the lounge's status as a must-visit destination. Keane also picked up numerous awards for the project.

Keane have been both consulting & creating for their clients since they were founded in the UK back in 1995 and in the Middle East in 2003. Now from their studios in Birmingham, Riyadh and Dubai, their work can be found all over the world.

Using insight and strategy, they originate, rejuvenate, and activate meaningful experiences everywhere people eat, stay, work, shop and play, fuelled by their mantra of ‘Experience Matters’ – the idea that human connection is what turns a simple visit into a long-lasting memory. 

By focusing on every aspect of that experience, Keane successfully deliver across a great range of services, including F&B consulting, brand strategy, experience strategy, interior design, branding and campaigns & comms - with award winning results.

Biomaster used in Muraspec wall covering in the Burj al Arab hotel

A Glimpse into the Future

The success of Gilt has garnered much attention and recognition, placing Muraspec firmly on the radar of those appreciating innovation in design. As the Gilt project sets a new standard for luxury and hygiene in hospitality design, it also serves as a preview of what the future holds. The seamless integration of high-end aesthetics combined with antimicrobial technology hints at a future where beauty and hygiene can go hand in hand, creating spaces that capture attention. Gilt at the Burj Al Arab Hotel is more than just a design project, it's a statement of excellence, a fusion of luxury and hygiene that transcends expectations.

This project has not only transformed two conference rooms but has set a new benchmark for what is possible when vision, expertise, and innovation come together. At Gilt guests are invited to experience the epitome of luxury, where even the Burj recognises the value of Biomaster!


You can find out more about Biomaster HERE

Check out the range of Muraspec Lava wall coverings HERE

Find out more about Keane HERE

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