1. Differentiate from your competitors

Whether you want to grow market share without a price hike for your customers, or provide added value to a new range, your supplier should help you to make a difference where needed in a crowded marketplace.

An additive should provide a strong return on investment and selecting a more effective technology with lower addition rates can help you achieve this.

2. Select a brand you can trust

You’ll want to work with a supplier who is already trusted by leading brand owners and one with a growing consumer brand.

3. Powerful but safe

Your additive should last for the effective working lifetime of your product.

There are a number of harmful additives on the market which may not be considered saf. For example, you should also check that an antimicrobial additive is non-leaching, safe for skin and food contact, as well as being listed and approved to the current Biocidal Product Regulations (BPR).

4. Expert technical support

You should be sure you’re offered the best solution for your materials and your application.

This includes advice on correct addition rate, ensuring you don’t overspend and add needless disruption to your production process.

5. Experienced manufacturing support

Whilst your antimicrobial additive may be able to added anywhere within the supply chain, your supplier should work closely with you to understand your manufacturing process, material and end product.

This means your additive can be seamlessly added at the optimal stage so as not to interfere with quality and process.

6. Informed regulatory assistance

Your supplier should be up to date with the latest updates and changes in legislation across the world and be on hand to ensure that any product claims you make are substantiated and compliant with current regulations, reducing your risk.

7. Thorough marketing support

As well as help avoiding unsubstantiated claims, your supplier should be on hand to help you launch your new product through a network of well-connected marketing and PR channels, amplifying your existing marketing efforts.

8. Help your business grow

Your supplier should have a well established reputation with first class customer service and the resources to ensure that you never run out of stock when needed.

As demand grows for your product they should be able to help you extend into new markets with a global support and distribution network that covers all the corners of the world.

9. No hidden fees

Why should you pay twice? The role of an additive supplier is one of partnership to ensure that all parties involved are happy with the end results. This means that you shouldn’t have to pay licence fees on top of your investment in any additives.

10. Above all, your supplier should have the integrity to say no if they think your product would not benefit from an additive.

We never recommend an additive if we don't think it will improve a product or application. If our partners' business doesn't grow, we don't grow either.

We understand how important a good working relationship with your additive supplier is for a successful product launch and continued market growth.