Antimicrobial technology helps crush competition with the perfect men’s shirt


The fashion brand MOS MOSH has launched a new range of shirts and tees with antimicrobial Stays Fresh technologies from Addmaster's sister-company Polygiene

The new men’s line MOS MOSH Gallery has the added value of the Stays Fresh technologies Polygiene OdorCrunch and BioStatic. By taking the functionalities that work well in athletic wear and mixing it with fashion, the result is a shirt without odour that stays fresh even after a long day at work.

Ulrika Björk, CEO Polygiene says: “This is a great example of a brand with the same sustainable vision to change the view on garments from consumables to durables, as ourselves. They see the added value in our technologies, and the potential for increased interest and sales among their target group.

"Mos Mosh is also among the early adapters using our two functionalities, taking care of odour-causing microbes as well as odours from the body and the surroundings. The men’s wear of the brand has just gotten out of the startingblocks, but we see a big potential going forward and are really happy to team up with them”. 

Mads Gyldendal Fogh, designer at MOS MOSH Gallery adds: “We chose to work with Polygiene because their Stays Fresh technologies actually solve a problem for the active man. We also find it very interesting to combine fashion and technology and actually make garments that are meant for everyday wear while still being classy. Most of us know the feeling of a sweaty shirt at the end of a long day at work. 

"Removing the odour makes your shirt staying fresh all day – it makes you feel both comfortable and confident. MOS MOSH Gallery combines technology, top-class fabric and classy design - the outcome is probably the best shirts you find in the market. The ‘wear more, wash less’ is so easy to understand and truly the essence of what makes the products amazing”. 

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