The world-renowned paper products group James Cropper has become the latest company to successfully test a Biomaster protected product for efficacy against Coronavirus.
PaperGard™ is proven to be effective at reducing the presence of SARS-CoV-2, the virus that causes Covid-19, on the surface of paper.
Papergard™ protected papers reduced the viability of the viral strain by over 95% in only 15 minutes and by 99.9% within 2 hours when tested against ISO 18184.
James Cropper recently conducted customer research to try to find out how the pandemic has changed consumer expectations about the products they buy and what influences their buying decisions.
Their research paper, 'Beauty vs Hygiene' showed that safety and hygiene is now the number one concern for people when it comes to packaging.
More than three quarters (77%*) of Britons now consider the hygiene of the products and packaging they interact with and almost half (45%*) of us believe those concerns for safety and hygiene will remain after the pandemic.
The new James Cropper paper innovation with Biomaster technology means however that there need not be a compromise of hygiene over beauty in the production of paper and packaging products.
Biomaster inhibits the growth and proliferation of bacteria and enveloped viruses on porous surfaces such as textiles and paper. The protection is effective for the life of the product and it cannot be removed with any amount of wear and tear.
To find out more about Papergard™ visit the James Cropper website.
*2,164 general UK adult consumers survey for James Cropper, October 2020