Aldi launches eco-friendly freezer bag with Biomaster protection

18
Nov

Aldi has become the first supermarket chain in the UK to launch its own 100% recyclable freezer bag.

Retailing at 99p, the bags will be trialled from this month in over 230 Aldi stores across the UK.

The ‘eco’ freezer bags are made out of a fully recyclable polyethylene (95%) and seafood waste (5%) – known as shell waste – and are the only own-brand 100% recyclable freezer bags offered by a supermarket in the UK.

They also contain inbuilt Biomaster technology proven to inhibit the growth of harmful microbes.

The bags are manufactured by packaging development-to-manufacture Sirane Group. The company also manufactures the Biomaster protected cool bag for Morrisons stores.

Biomaster technology is built into the cool bag during the manufacturing process, so the product protection works 24/7 and lasts for the useful lifetime of the item.This year the technology helped win Addmaster a Queen’s Award for Enterprise.

Peter Ralten for Sirane Group said:  “It has been great working with ALDI on this project and see how motivated they are to reduce their environmental impact and care for their customers by using  the Biomaster Antimicrobial Technology in our Insulated Bag.

The Insulated Bag is a great product that helps to keep food stored at the correct temperatures during shopping trips, days out etc. They can be used many times and its great to know that at the end of their long life, they can be recycled.”  

Chris McKenry, Plastics and Packaging Director at Aldi UK, adds: “It’s more important than ever to strike a balance between reducing single-use plastic and maintaining food hygiene.

Thanks to its antimicrobial qualities, this recyclable freezer bag enables us to continue on our mission to eradicate unnecessary non-recyclable materials while also offering customers a more hygienic way of storing and transporting food. The trial of the freezer bag is the latest in a number of steps taken by Aldi in its quest to become an even more sustainable retailer."

If the trial is successful the bags will be rolled out to all of Aldi’s 900 UK stores.

For more information visit the Aldi and Sirane Group websites.


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