Addmaster showcases reusable plastics at premier packaging event


Addmaster is looking forward to a fifth successful show at Packaging Innovations, London, when the company showcases a range of technically advanced additives for smart packaging.

The UK's premier packaging event brings the industry together in a festival of branded prestige and bespoke packaging. The headline feature this year sees a panel of industry experts discussing alternatives to traditional plastic.

Marketing Manager Karl Shaw says: “in this year's show we will be demonstrating how you can create innovative and environmentally responsible products by making plastics safe for people to re-use, thereby eliminating waste.

Antimicrobial technology unlocks great design opportunities. For example, as well as our award-winning antimicrobial ‘bag for life’ which is now widely available to high street shoppers, we are helping produce safe-to-reuse plastic coffee cups, re-usable water bottles and re-usable home delivery packaging."

As well as Biomaster antimicrobial technology, the event at Olympia will also show how Scentmaster and Verimaster applied science can give brands a competitive edge. 

Scentmaster can be used in a variety of applications to amplify the marketing impact of food and beverage packaging. Scent and fragrances in packaging are increasingly used to influence customer perception and enhance brand experience. Scentmaster's unique formulations out-perform similar scent technologies by creating fragrances that remain fresh and stable.

Brand owners and product designers will also be able to find out how Verimaster anti-counterfeit technology can help protect against against fake products across a range of price points and product types, from cheap wine and spirits to top end fashion items. 

Incorporating Verimaster into packaging provides a fast and easy point of reference to determine authenticity.

Visitors to Packaging Innovations are invited to meet us on stand C28 at Olympia on 11 - 12th September. More information about our reusable products is also available on the Recycling Association stand E60.

To register for the event visit the Packaging Innovations & Luxury Packaging website.

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