Addmaster selected for leadership programme


Addmaster has become one of the first companies to participate in an innovation for industry course pioneered by Keele University.

Sales Director Sandrine Garnier (above) was selected as one of 22 participants on the first cohort of the Mercia Centre for Innovation Leadership (MCIL) programme at Keele.

The MCIL programme aims to equip leaders of Staffordshire SMEs with the skills to lead innovation - and ultimately drive business performance.

Competition for places among Staffordshire and Stoke-on-Trent business leaders was fierce and participants were selected against strict criteria.

Addmaster founder and CEO Paul Morris explains:  “At first we were sceptical. As innovators in a highly technical sector, what could a University tell us about innovation? However, after talking to the University, we decided to give it a go.

While the programme is free, as a growing SME releasing Sandrine to participate represents a considerable cost, but it’s one of the best investments I’ve ever made.  Her involvement with Keele is set to drive significant benefits for our company.”

The MCIL programme aims to equip leaders of Staffordshire SMEs with the skills to lead innovation, and ultimately drive business performance. The programme offers a unique mix of experiences, combining taught modules led by experts, one-to-one coaching by a dedicated entrepreneur and the networking opportunities with other business leader facing similar challenges that comes from joint participation in such an intense programme.

Commenting on her coach, Entrepreneur in Residence David Lowe, Sandrine says: “David visits the business, so it’s a hands-on approach focused on implementation, not theory.  David challenges me in a really positive way, asking exactly the right questions and helps me see new approaches.” 

The course is helping Addmaster put in place an improved three-year planning and a review of team effectiveness, but Sandrine feels the impacts will go much deeper, for her and the businesses.

“I now realise how much more I can offer and the tools I have gained will benefit the company and our customers long term."



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+44(0)1785 225656

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