11 Nov 2010

"I felt there was a lack of innovation in the plastics marketplace," says Paul Morris, Managing Director of Addmaster. "The market was commodity-based and dominated by large multinational companies that did not have the flexibility to create products to meet specific customer needs." Addmaster produces additives that can be combined with plastic and oil-based products to give them a specific use. The company’s flagship product, Biomaster, is added to products that people touch – such as keyboards, hand cream or chopping boards – to make those products more resistant to germs.

Addmaster employs toll manufacturers in the UK, who produce raw materials according to the company’s exact requirements. Paul says that employing third parties in this way gives him greater flexibility and means he can spend more time with customers. "We do not have to keep a line busy with work and this allows us to spend more time on customer service, product development and marketing."

Addmaster was founded in 2000 when Paul’s grandmother gave him a £5,000 loan, which he used to finance his first order. "I paid her back after the very first sale," he says. Starting work from an office in the Staffordshire Business Innovations Centre, the company quickly set about contacting customers. "As the Addmaster business model was new to the industry and had never been tried, the first year was spent communicating the services available to customers," says Paul. "We’re surprised how quickly the customer understood our offering." Addmaster has since grown year-on-year and currently employs five full time office-based staff while selling its products through agents to customers worldwide.

Source - www.natwest.co.uk, November 2010

Addmaster is Europe's leading supplier of performance additives for a wide range of applications and industries. By working in partnership with its customers and focussing on research and development, highly innovative additives have been created and successfully introduced into many manufacturing environments. Addmaster's advanced products are being used by many of the world's industry leaders in the plastics, paper, paint, textile and coating industries.Addmaster, founded in the year 2000, sees its major objective as capitalising on the lack of innovation which exists in these industry sectors, and has won many business awards for innovations in product development and marketing.

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